Oct. 21, 2026

Are You Playing It Safe Or Playing To Win?

Are You Playing It Safe Or Playing To Win?
Are You Playing It Safe Or Playing To Win?
Beyond the DJ Booth
Are You Playing It Safe Or Playing To Win?

Send us a message Are you making moves that actually push your business forward, or just making the moves that feel safe? This week, Brian and Joe get into what it looks like to bet on yourself, from investing in a new studio and upgrading the way you operate to knowing when technology can give you back time instead of just adding another tool to the pile. They also dig into Lead Excess AI, the new presenting sponsor of Beyond The DJ Booth, and how faster follow-up and better lead conversion ...

Send us a message

Are you making moves that actually push your business forward, or just making the moves that feel safe?

This week, Brian and Joe get into what it looks like to bet on yourself, from investing in a new studio and upgrading the way you operate to knowing when technology can give you back time instead of just adding another tool to the pile. They also dig into Lead Excess AI, the new presenting sponsor of Beyond The DJ Booth, and how faster follow-up and better lead conversion could change the way multi-op DJ companies handle inquiries.

From there, the conversation jumps into DJ Collective updates, using your existing events to create more reviews and future business, and a fascinating music-industry question: Is Netflix leaving a massive opportunity on the table by not taking music more seriously?

Then the listener question brings the whole idea home. How do you coach a technically strong DJ who always plays it safe? Brian and Joe talk about expanding musical range, learning to trust the room, using actual request data as “game tape,” and why becoming a better DJ sometimes means being willing to take the chance that a song might not work.

Because whether it’s your business or your dance floor, growth usually requires getting a little uncomfortable.

Subscribe, share this with a DJ friend, and leave a review with the biggest risk you’ve taken behind the decks.

Support the show

RESOURCES & LINKS

Our website. Please leave a review! - https://www.beyondthedjbooth.com/
To book Joe Bunn: https://bunndjcompany.com/
To book Brian B: https://djbrianbofficial.com/
Joe’s Gear Finds on Amazon: https://www.amazon.com/shop/djjoebunn
Brian’s Gear Finds on Amazon: https://www.amazon.com/shop/djbrianbofficial
DJ Event Planner free demo: https://www.djeventplanner.com/signup.php
Brian B's Coaching Options: Https://www.thdjscreativeedge.com

00:00 - Name Games And Kid Bragging Rights

02:50 - Goodbye To The Current Studio

03:59 - Lead Excess AI For Faster Booking

07:43 - Patreon Shoutouts And Travel Tangents

09:18 - DJ Collective Schedule And Ticket Push

10:18 - Shirt Returns And Customer Service Wins

12:22 - S Start Tools And The Reviews Math

14:52 - Should Netflix Add Music Like YouTube

20:26 - X Suit Marketing And Shopify Envy

23:31 - Is That Personalized Video AI

25:16 - Coaching A Cautious DJ To Take Risks

32:08 - New Studio Tease And Sign Off

Name Games And Kid Bragging Rights

SPEAKER_05

What's up, friends? Welcome back to Beyond the DJ Booth Podcast with Joe Bun, me, and M, Brian Bonacisi.

SPEAKER_06

Yeah. What's up, buddy?

SPEAKER_05

Bonacisi. What is the middle name again? Earl? Earl. Nelly. No, no, hold on.

SPEAKER_06

Keith. Keith. Keith. Actually, we were talking about this. This is one of those cards we pulled at the dinner table. If you could change your name to anything that couldn't be Joe Bunn, what would the name be? My first name? Yeah. Anything in mind? Cash. Cash Bun? Yeah. Honey? Honey bun? Yeah. Big? Big bun.

SPEAKER_05

Oh my gosh. That's funny. Honey bun.

SPEAKER_06

Tara was like, actually, I just like my name.

SPEAKER_05

Yeah.

SPEAKER_06

Change it.

SPEAKER_05

She would change that last name. Oh, she probably would. She don't want what was she Murphy? It was Murphy. She wants that Murphy back. She wants Bonacisi's crazy.

SPEAKER_06

But she remembers everybody remembers her. As what? No, no, they remember the name. Like, they're not going to forget who she is when she has a name like that. Memorable name. Spelling it.

SPEAKER_05

I don't know where I came up with this.

SPEAKER_06

Can Annie, your six-year-old, spell her license? She can. She can. Are you sure? Absolutely. Did she read? Yeah. She's getting there. She's getting there, bro. She's getting she's actually memorizing all of the states in the country right now.

SPEAKER_05

Yeah, well, yeah, I remember people doing that back in the day.

SPEAKER_06

She's like, Do you know the song? I'm like, I don't know the song, man. Oh, I don't know the song either. I wouldn't be able to help you. It's been a while. I don't remember.

SPEAKER_05

I mean, I I don't I don't remember even learning that in the first place. And I definitely never completed that exercise. So she's learning the like uh you're saying if you if you give her a blank map, she can put the states on the map? Or no, she's just memorizing all 50 with their capitals? Nah. First grade? Nah, that's crazy. That's private school shit right there, bro. We didn't learn that in public school. I mean, it's I don't even know that now. I'm a grown man. Yeah, that would be tough.

SPEAKER_06

How many can you think you could do? Half. Yeah, me too. Max. I mean, I'd probably get more than half, but I'm just like with the capital? Oh, with the capital, no.

SPEAKER_04

I could see them and I could place them. Yeah. Name them off the top.

SPEAKER_05

Yeah. How many you think you could get right on a blank map?

SPEAKER_04

I could probably get all of them.

SPEAKER_05

Placement.

unknown

Yeah.

SPEAKER_05

No way. Not me. It'd be the middle of the country. It'd be like, yeah.

SPEAKER_04

Is Idaho? Is that Iowa? Yeah. Those are easy. It's the East Coast. The tiny ones.

SPEAKER_05

Yeah, I don't let any join. Vermont, New Hampshire. That's the hard one. Anyway. Crazy. Well, we got some. Wait a minute. Time out.

Goodbye To The Current Studio

SPEAKER_05

You know what we need to do today? What do we need to do? We need to say goodbye to the studio. That's it. It's over. It's a wrap after this batch, Sesson. It's over. After this batch, it's a wrap. Taking all this shit down. We're moving. Okay. New studio, new look. Wow. Maybe new gear, new cameras. Yeah. Full tour coming on YouTube.

SPEAKER_06

I know you guys underwrap.

SPEAKER_05

Saquon came through last week. Yeah. Okay.

unknown

Okay.

SPEAKER_05

Trying to keep it on the load until it's done. I'd rather you just walk in and be like, holy shit, bro. You really did it. Yeah. Yeah. I bought two two office spaces. I don't know if we've talked about this on the pod. Have we talked about this? Uh no.

SPEAKER_06

You'll be in it at this pod.

SPEAKER_05

I'll be in it. I gotta be out of here by September 30th. Okay. It is the 14th as we recorded.

SPEAKER_06

So you'll be in there almost a month by the time this drops.

SPEAKER_05

Dude, you walked in today. I bought I was here this weekend meeting people from Facebook, selling shit left and right. I mean, furniture. Like, look, these aren't even the same chairs we usually use. That's true. I had to pull these from the front. These are already been sold. Old girl already sent me a Venmo. Wow. Yeah. Wow. So new studio, new look. I love it. Yeah. You know what else is new?

Lead Excess AI For Faster Booking

SPEAKER_05

What? Our presenting sponsor. God dang, you're good. What a segue. Right? Lead excess. Everything's new. Everything's new and crispy. Fresh. Me and you were still wearing the same. You got to. Yeah.

SPEAKER_06

I'll wear something new for the new studio.

SPEAKER_05

I did get some new Travis's though. Did you? New kicks, yeah. Oh wow. Like, where are those from? Uh they're Travis Scott's Cactus Jack. Reverse swoosh there, the Cactus Jack. I like it. Okay. Solid. Jordan 1 Lowe. Okay. Very crispy. Um, yeah, man. Lead Excess. Uh, as you know, I'm a user. Yeah. A user. I'm a client. I'm a friend of Craig Loftus. Uh, we've loved it, but um, and we've talked about it on the last few episodes. If you if you haven't heard, it is a system basically that's created to start a conversation with leads that you have coming in from different sources and basically get to them first, start the conversation, and lead them to a meeting with you or one of your DJs. Right. And what I'll say about it, you know, because we have, I would say two to three million people that listen to this podcast. Yeah. It was probably Rogan Knipe numbers, if I had to guess. It must be on that VPN because we I'm not seeing those flats. You know what I mean? Hey guys, turn off your porn VPN and let the world know that you're listening to the pod. Say quan. Just kidding. Let's get off the VPNs, guys. Um, but the numbers show that there are several several thousand, I'd let's say, over the course of a week or so that listen to it or watch it on YouTube. And the product's not for everybody, right? I mean, I would say DJ Event Planner, our other sponsor, is could be for anybody. If you have one show or 1,000 shows.

SPEAKER_06

He reached out to me, I think, before he reached out to you. I think you may be right. And the reason why it doesn't work for me, one, I don't have the the volume that you guys do at Bun DJ Co. We're probably doing 300 a year, maybe. I mean, it's just still a decent amount. It is a good amount. However, for me, the initial like it's so personalized. It is on the front end for me. And not that they can't personalize it, but for me, that's everything. Like that the price point just r demands that piece. Yeah, yeah. And so I said, Hey, Craig, I think what you're doing is great for the guys that are deep in turn and burning. Yeah. Yeah. And he said, you know what? You're right. And I love that he knows that. Yeah. And so he will even tell you that like this is for the multi-op business owner. Yeah.

SPEAKER_05

Hands down. That is already getting leads. Correct. And wants to convert those leads to consultation.

SPEAKER_06

That's critical.

SPEAKER_07

Yeah.

SPEAKER_06

Which become money. They're not lead generators. That's right. They are appointment setters, essentially. Right?

SPEAKER_05

They are lead converters. If you've got leads coming in and you're not getting to them fast enough or you're tired of sitting there in the middle of dinner with your hot wife or your hot husband, having to answer every inquiry that comes in from every not wedding wire, Instagram, email, blah, blah, blah, then you owe it to yourself to go to leadxai.com. That's L-E-A-D-E-X-C-E-S-S-A-I.com and set up a demo or set up a call or check it out in deeper meaning knowledge.

SPEAKER_06

I think that for the business owner that is running a multi-op, the less that you're doing like day-to-day admin work-wise, especially this stuff, the better. Critical. You gotta lead your c your company from a visionary standpoint. Listen to music.

SPEAKER_05

Like go to dinner. Go to the no brainer. Yeah. Leadix saysai.com. The

Patreon Shoutouts And Travel Tangents

SPEAKER_05

Patreon. The Patreon is outstanding. It is outstanding. It's Patreon.com slash Beyond the DJ Booth Podcast. One of our newest members is John Lay. Lay? Lee Lay. Leah Buckley, Washington. Oh, West Coast. Yeah. Love that. Buckley, Washington. Shout out to the West Coast. Never been there.

SPEAKER_06

Me neither. You've been to Washington Seattle? I have, yeah. Many times. Seattle? Been to Seattle. Went to Spokane. Okay.

SPEAKER_05

Spokane.

SPEAKER_06

We did a little trip out there. It was cool. Went to Idaho from there. Wow. It's kind of cool. I've been to Seattle. I've been to Idaho. What were you there for?

SPEAKER_05

Seattle, I think I was a kid. I went on that western tour when I was like 16. We went all the way there and back. It's crazy how big those states are on that west coast. Yeah. And it was everything that I thought it was going to be. It was rainy and shitty every day. And Idaho, I played a show in 1999, turning to 2000, when everybody thought the world was going to end for John Carey, they ran for president. Uh was married to Teresa Hines of the City. I do remember that. Yeah. And I played somewhere in Idaho. Love it. Catch them, Idaho. Wow. It kind of goes together. Catch 'em and catch up. You're right. Wow. And everything was red. Was it? The tint was red, the tablecloths were red. Your head was my head was. I dyed my hair. I'm just kidding.

SPEAKER_06

Did you see that thing with uh Diplo that he his assistant hair up or something? Assistant got him uh the wrong kind of like he got purple. Yeah. Yeah.

SPEAKER_05

That was crazy. Not a good look.

SPEAKER_06

So uh DJ C announcement, great news.

DJ Collective Schedule And Ticket Push

SPEAKER_06

We got our uh schedule on the website. This is a critical piece of selling tickets. Uh so hopefully uh the needle hadn't moved yet from that. No, that's not true. No, we're we're if we haven't sold it by now, we've got some problems. Yeah, but I know we will.

SPEAKER_05

We're so close. We're very close to selling out. If you're still in the fence, when does this episode come out? The 21st of October. Okay. You still have about 25 days to jump off the fence and come.

SPEAKER_06

Let's show you what it looks like a little bit. If you're scrolling down on the website, you just go down and you can see the whole entire schedule. What's happening when, where, premium, who's speaking? Um D. Yeah.

SPEAKER_05

I know I sweat you about this, but it doesn't work pretty good, man.

SPEAKER_06

It's up there. You can see what you're missing if we're already sold out.

SPEAKER_05

Well, it is what it is. Yeah, we gave you about 68,000 warnings. Yeah, but if we're not, go to the the DJ CollectiveOfficial.com. The DJ CollectiveOfficial.com.

SPEAKER_06

So let's hit the bring it back segment.

Shirt Returns And Customer Service Wins

SPEAKER_06

We haven't done this one in a while. Yeah, we hadn't.

SPEAKER_03

Ryan B said a thing. Joe Bun went wild. Y'all let up the comment spicy style. So we hit this tape, check the playback. Did we release the D back? Yeah, we said it back. Bring it, bring it back to Rewind it back food. Be none of the DJ boo boo. We set the back food, bring it, bring it back too. Rewind it back, Ryan B, Joe Bun. We fixin' them hot takes bad.

SPEAKER_06

Alright, so the update on the collar and co shirts. If you remember, one of the problems was it was too big. I I overestimated the size. Okay. So I went large instead of XL. Okay. No problem having them get back to me. In fact, my problem is I was forgot about it. Sit in the closet, went past the 30 days. Oh. But they still had the call. I mean, I didn't take anything off. No tags. No tags. Oh no, I had the tags on. I mean tags. Okay, okay. So I said, hey, they're like, well, you're past it was the bot. Uh oh. And it goes, hey, you're past the 30 days, can't help you. Would you like to talk to an actual human? Okay. Goes to the human. I said, listen, man, I'm on the road a lot. Don't really get a chance to always, you know, do the returns. Yeah. I'm not even looking to return it. I love what it looks like, it just doesn't fit right. Let me hook you up. We'll we'll extend it for you. So great customer service. Sent it back. Got the new one. This is one of two. Okay. The other one I wore for the gig. This is more of like a um polo. Polo, just for like business meetings or whatever. Sure. The one that I wore for the gig was incredible. Really? Fit well. Like I didn't, it didn't feel heavy, especially in the south. So I'm a big fan. Collar and co. Highly recommend. Collars and co. Collars and co, sorry. Okay.

SPEAKER_05

Semi-spread collar polo. Original fit. Okay.

SPEAKER_06

This is a shirt style that I probably wouldn't go with normally.

SPEAKER_05

I'm trying to normally normally like there's less buttons up here at the top. Yeah, I guess.

SPEAKER_06

Just give it a shot. Just give it a shot.

SPEAKER_05

Okay.

SPEAKER_06

I love the fabric. I love the fabric. It's great for the summer days. Yeah. Okay.

S Start Tools And The Reviews Math

SPEAKER_06

Um so I talked to CP not too long ago. Yeah. And they're coming out with a new product. Okay. Now at S Start. At S Start. Okay. S Start is kind of like the best way I can describe it is kind of like a Serato suite of That's a great. That's a great. Like upgrades you can do for one client.

SPEAKER_05

Yeah. They got a lot of shit under one umbrella.

SPEAKER_06

So let's name them. We got the instant spotlight, which is the photos, right? They got the song request feature. They have the seating genie. Yep. Seating seating charts. Literally like a digital seating chart. This one I didn't know much about because I haven't used it, but it's called the Storybook. A personal quiz. I don't know about this. Um I don't know. I I it's it's been on their platform for a while. Haven't used it yet. Haven't had a chance to check that out. Uh Raffle E's, which you brought up. I did use it. So it captured data for wedding shows, but you can also give away a prize. Yep. I did that. And then we talked about the reviews that they just launched not too long ago. Yep, we talked about that. So number seven, by the time this drops, we will know what it is. I don't know what it is, to be honest with you. Uh, but he says it's gonna be mind-blowing. So we'll see when it comes out. I did want to hit this reviews thing real quickly because there's actually something really cool with the reviews. Um, he did the math with me and he was like, listen, if you do 50 shows a year and you got a hundred people that are attending these, that's just a minimum number. Let's just throw it out there. What's that per year? How many people are you entertaining a year? Thousands. Five thousand? Yeah. I guess I didn't ever put that together. In a year, I'm 5,000 people have seen me play. It's probably more like 10. Probably more, yeah, yeah, yeah. I just I thought that was an interesting stat that I never thought about. Right. And he was really telling me, he's like, man, make sure that you put the reviews feature on any of these other ones that you have because that's let's say 10% do it. Yeah. Right? That's 50 people. It blows you up. Right. 1%, you know, 50%, I think, as right, right? Yeah. So anyway, I I just I mean, the chances of them putting out a review if they have a great experience with any of these other products is pretty good. But I guess it blew my mind that it was like 5,000 people in the 10 that are I'm performing in front of over a course of a year. Times that by what? What are you 40 years in the game now at this point? It's gotta be up there.

SPEAKER_05

Millions. Yeah, millions. I've seen a million faces and I've rocked them all, as Bon Jovi said. So good.

SPEAKER_06

Uh let's hit the pop culture minute. Brian

Should Netflix Add Music Like YouTube

SPEAKER_06

B. Joe Bond dropping heat just for fun.

SPEAKER_03

Pop talk spinning like a wreck of spine. Pop culture class where the stories collapse. Two DJs bringing the flavor world wow.

SPEAKER_06

So I saw this clip. I know we've talked a little bit about this from time to time, but this guy I think is a smart dude. He's he's now the uh CEO of Warner Music Group. Okay, but before that, he was the on the Netflix original team from 2007 to 2010. 2003. I'm sorry, 2003 to 2010. Okay. When they moved from the CD stuff to the streaming, he was like on that changeover. The DVD, yeah. Then he went to YouTube, was there for 12 years, led their um YouTube music stuff, YouTube premium, and then also was in charge of their transition to YouTube TV. And since 2023, he's been the head of Warner Brothers, I'm sorry, Warner Music Group's label. And he put out this real he was interviewed, and I thought this was worthy of a conversation.

SPEAKER_00

I actually think that Netflix is missing one huge uh content lever in their fight with YouTube, which is music. All of the music on YouTube is is not exclusive. Uh all the music videos, um you know, of everything in the entire history of music, including concerts and different versions, they're all non-exclusive. And I think uh, you know, and for when I was at YouTube, obviously music was a massive portion of YouTube and big contributor to its growth. And that's one of the things that's missing on Netflix.

SPEAKER_01

Aaron Powell What would you do then if you were uh you know if you were running Netflix? Would you buy a you know Spotify essentially? I guess that's what when we talk about a streamer, we're really talking about mostly Spotify because you're obviously Apple is you know kind of a whole other thing and YouTube is what you're com competing with.

SPEAKER_00

Aaron Powell I would I wouldn't buy a service. I would because they already have a service called Netflix, so they don't need another subscription. I would simply license all the same music that YouTube is licensing. They they have the ability to do it. They're actually fairly concentrated in industry, so it's pretty easy to get their hands. It's it would be the single largest content uh ingestion uh they could uh that anybody could go through. And um and it would give, you know, imagine a section on Netflix that's purely music dedicated that you can create lots of consumption around, and then create a whole bunch of super interesting original programming on top of that. Once you have that. And uh and I I just think it's broadly appealing. It goes from niche to broad, it's like everything, massive volume, so you have frequency, you have reach and frequency uh uh that music provides you, and then you can differentiate with doing extra exclusive specials on top, new music releases every every week, etc. So I think that will be a potent uh lever for him. Obviously, it's not serving, right? Yeah.

SPEAKER_01

Right.

SPEAKER_00

But I've been on the other side of that. I know exactly what it does. Right. So uh um, you know, that's a friend, uh, and you know, CEO of Netflix. And it's like I totally think we should they should do that. It's it's great to watch the both companies succeed. I'm so proud to have been part of both and still shareholder in both.

SPEAKER_05

I mean, at least he's honest, like, and he's not just talking out of the side of his mouth. He's worked for both all of the all three of the companies he worked for. So it's just like yeah, of course, Warner's gonna get the licensing agreements and stuff like that. So it is self-serving, but at least he's not just sp spewing outside of his mouth. And he's right. Right. I mean, if you're already on Netflix, why not capture the movies and the music on the same platform? I don't hate it. Like, again, it's not gonna keep me from having a Spotify account. Right.

SPEAKER_04

Or YouTube account.

SPEAKER_06

Right, exactly. Right. I just wonder as a DJ, yeah, like that's just one more thing I gotta go look at. Yeah, I know, right. Like to see those things. I mean, I feel like I'm doing that way over SoundCloud. All these things, like they all have their own ecosystems, yeah, yeah. So they're gonna have some of their own stuff that's just gonna be on Netflix. Now I gotta go look at this. Right, right. Another subscription, I gotta pay some money for it unless I borrow yours. You know what I mean? So it's just like it's crazy. I think it to me as a consumer and somebody who's like a musical tastemaker, I think we all are. I'm not saying that I'm putting myself on any pedestal. I'm like, it's just a lot to keep track of.

SPEAKER_04

That's what I was gonna say. It just feels like if they did do music, it's just a lot. You already got they just did the whole podcast thing, right? I'm like, ah, and is that even working? Like, I don't know. Cause like I still go to YouTube.

SPEAKER_06

Right, right. Totally. So I don't know. At some point, I think people pick their pick their spot of what they listen to or where they go to get it, right? I also feel like same with all streaming. Right.

SPEAKER_04

You start adding all the other things, you lose the Netflix, you lose the what the core. Yeah, like movies.

SPEAKER_05

Yeah, let's not forget. Yeah, you know, like anybody over the age of 25 or 30, I guess, still remembers the damn DVD coming in the mail. Yeah, that shit was gold, right? Fighting against Blockbusters. Blockbuster, yeah. Shut them down. Red box.

SPEAKER_04

Redbox, they're gone. Shut them down too.

SPEAKER_06

Right. So or streaming, did I mean it? I just think it's important to keep a pulse on that stuff. Yeah, yeah, because you never know where it's gonna go, and you want to just be ahead of it. True. So Drew sent us this.

X Suit Marketing And Shopify Envy

SPEAKER_06

Um, Drew Pierce sent us this suit uh that they came up with. And you know, I bought one, the Twillery. Oh, yeah. I just bought a new one. X suit? The X suit. Have you seen it? No. Check out this clip.

SPEAKER_02

James Bond lied about suits, and I built an eight-figure brand to fix that thing. Bond made me want them. John Wick made me believe that they could survive anything. Nelson built a suit for the moon, and I wanted to build one for Monday. Over $1 million came in through crowdfunding, making X Suit the most funded suit in crowdfunding history. But the vision was much bigger. A technological masterpiece, re-engineered from the ground up. And to achieve it, I had to rebuild four parts. The material. A knit-based three-fiber performance blend, marina wool for breathability, and lycra for strength. The surface. Nanotechnology applied at the yarn stage, embedded into the material, not sprayed onto the finished suit. The construction. Every panel individually laser cut. Key seams reinforced and tape sealed. The engineering. Art Terrix engineers clothing to survive anything. And I wanted to bring that same performance technology into a suit. But there was one big problem. Performance clothing is designed to move while tailoring is designed to hold its shape. It took me five years to redesign every panel to remove the unnecessary internal structure and still preserve the shape of a real suit. All this to create something that stretches like activewear, resists spills and wrinkles, can be washed at home while still looking like a real suit. More than 100,000 orders later, that experiment became an eight figure bread. Not because the world needed another suit, but because my vision finally became a reality. Bond gave me that desire, Wiggive the movement, not so give me the mission. I built X Suit for real life.

SPEAKER_06

I'll let you know how it holds up. I thought you were about to pull it out. We were gonna see it. I ordered it. I just saw this the other month. 400 bucks. That's it. $4.99. With the pants and the jacket. With the pants and the jacket. No shirt. Has Pierce got one already? No. Okay. But I figure it's like, I mean, the branding is pretty well done. Dude, that fucking ad made me want to buy one.

SPEAKER_05

That's a great ad. Right? But he also got a million dollars in crowdfunding, so yeah. Well, and I will say, like time out though. I just realized that motherfucker had a Shopify award. Yeah. Now I'm not going to get a YouTube award like Jan I and Spinelli, but I should get one of those Shopify awards. I've sold a lot of shit on Shopify.

SPEAKER_06

100,000 worth?

SPEAKER_05

I'm just guessing. I mean, that's what it seems. But 100,000 orders. I mean, like, what are the what are the benchmarks for getting?

SPEAKER_06

Just look it up. Yeah, you'd be mad.

SPEAKER_05

You best believe I'm going to have a motherfucker on the phone. And when we're done, I'm going to be calling them. Where's my award?

SPEAKER_03

That little sack is cool.

SPEAKER_05

Yeah. Yeah, totally. I don't have the play button award, but can I get the sack award? Yeah, get a sack.

SPEAKER_03

Let me get a sack.

SPEAKER_05

You love a sack. I love a sack.

SPEAKER_06

Anyway, they sent me an email as I ordered this. Yeah. I mean, premium email.

SPEAKER_05

Like, thanks for, you know, it's just But not a not a not a dude talking to you on Twillery. No. And that was callers. Speaking of bringing it back, you didn't you didn't touch on this yet.

Is That Personalized Video AI

SPEAKER_05

People in the YouTube comment. Okay, so to to bring them back the segment, Brian bought a suit from Twillery. Shortly after he got a message from the No, that was Collar Co. Sorry. Brian bought one of these collar and collars and co collars and co shirts or a couple of them. Yeah. A day later, he gets an email with a video attachment. Hey Brian, it's Bob or whatever, the CEO of Collars and Co. Thanks for the order. Blah, blah, blah. And then we talked about on the podcast. And then in the YouTube comments of that podcast episode, people were like, that's some AI bullshit. But then you went down the rabbit hole, talked to me from there.

SPEAKER_06

You started Googling it. Googled it. I mean, I felt like it was real, anyways, just in general. Like the way that it was, I looked at the video again, and that's what they're known for. That's what that guy is known for, is that kind of personal touch. Apparently. Yeah. And that and they it's all over the internet. So you think it's real? I think it is. I mean, why would he he's getting called out?

SPEAKER_05

But know that there isn't just a folder where anytime Brian or Joe, right, Saquon's tough. Like you, you let's give him 500 and he orders. Because then if he does a Saquon, that's a that's a rare name. What if he spells it right? Right. You got that vault money. He got vault money. He got vault money. Give him a little payout.

SPEAKER_06

Give him a little payout.

SPEAKER_05

We need us, we need somebody with like a fucking crazy name to order and see if he makes a video for him.

SPEAKER_06

Yeah. But he did say I don't do it for every cluster. He did say that. Right. And everything you look online, there's nobody calling this dude out for being an AI bot. Yeah.

SPEAKER_05

Okay. So I feel like it's anyway, it's in there. I just want to bring that back.

Coaching A Cautious DJ To Take Risks

SPEAKER_05

Question of the day. Question of the day.

unknown

Ooh.

SPEAKER_04

New studio. Wear it out. Wear it out. Wear it out.

SPEAKER_06

New studio. Okay. I can bring it in.

SPEAKER_05

We rock suits. Only that's the only time we've worn non-black did not go well. Yeah. Did not go well. Our one-themed episode. Very close to cancellation. Very, very close. Holy moly, this is. Does it go to the next page? It does, I think. Oh son of a bitch, Ronnie.

SPEAKER_06

All right, let's go. From Norway. Oh, Liarsund. Liarsund Norway. Ronnie. Ronnie Bergen. All right. So let me read it. Oh, we got a. Yep, we're good. Brian, this one is mainly for you. Oh, I'm gonna go get a coffee. Just kidding. Uh actually, let's go hit the question of the day. Okay, I think we forgot to say that. No, I said it. Did you? Okay. Brian, this one is mainly for you from a fellow music geek, I guess. I have a fellow wedding DJ who's technically very good, but musically he's quite cautious. We disagree on one thing in particular. He feels that unless a song is a massive classic or has gone viral recently, it really needs to have been released during the bride and groom's formative years for them to have a meaningful connection to it. I think that's too restrictive. People inherit music from their parents, they discover old songs through movies, radio, parties, streaming, and sometimes a record simply works in the room. My attitude is try it. If it doesn't work, mix out. So my question is, how would you have a very how would you help a very good but cautious DJ build the confidence to expand his musical horizon and trust the room more? What would you say to get him over the that fear of playing a record that might not work? Ronnie Bergenson from Lyerson say that Bergerson. No, Berg, you said Bergenson. I'm sorry. Sorry, Ronnie. Ronnie Burgerson from Leyerson, Norway. We're big in Norway. We are? Yeah. You know where we're not big? Where? Ghana.

SPEAKER_05

Not big in Ghana. Numbers are big. Numbers are down. Numbers are down in Ghana. Anyway, we get these metrics from one of these podcast things we're subscribed to, and it'll be like, you're you're down 2% in Ghana. And I'm like, one of two people stop listening or something. I guess that would be 50%.

SPEAKER_06

Hey, we got somebody from Germany. We're getting people from all over the place. No, no, we're international, bro. Australia? We're big stars. We're getting it. We're big stars. Um, you want to speak on this? Yeah, sure. I mean, um, I mean, I agree with you 100%, Ronnie. I feel like you don't just stick in one little bucket of tracks that were in their formative years. I mean, yeah, that might be the bread and butter of the night. Yeah. But man, um, I take risks all the time, probably more than I should. But I will say this I mean, one of the ways that you can kind of uh help your DJ out with this is have him shadow you. Yeah. See you do it. Yeah. And if it doesn't work, even better because then you can see show him how you maneuver through that. But if it does work, I mean, I would take this guy on a couple of gigs, not just one. Absolutely. Like until he starts to feel that confidence of like, see how I do this, see how I'm not just, and what are you paying attention to? What are the things that you're looking at to drop a track that you think might work? And yeah, you gotta have, you know, plan A, B, and C kind of in your head of like, if it doesn't work, where am I going next? Obviously, especially for a risk that you're about to take. But that's all about for me, calculated risks. I'm not gonna be just, you know, peak hour trying all these new tracks, trying to break records here. I'm gonna try to see, you know, I might take one during that peak hour or maybe two. Yeah. But I'm gonna try to find places where I'm not gonna burn myself. Yep.

SPEAKER_05

I would say this. Um, also, Ronnie, you you you know that you have to be using some sort of a planner or portal or a way to collect requests from your guests over the last year, 10 years, however long you've been doing this. Show him. Yeah, show the guy, be like, look, man, here are my last 10 weddings. Let me show you what these couples picked on events, get eventsync.com for their songs, right? Or the DJ Event Planner portal, wherever you're asking them, or Spotify. If you're saying send me a Spotify link and go, look, I remember this wedding, uh, Kevin. Uh that's not a good Norwegian name. What's a good Norwegian name? I don't know. Um look it up. Uh uh Ivan. No, that's Russian, I think. Never mind. Uh Boris. Boris.

SPEAKER_07

Yes, that's wrong, dude.

SPEAKER_05

Let me show you something and go, here are my last 10 parties. Right. Right. I I remember this couple, I think they this was a second wedding. You know, they were in their 40s. This couple was definitely sub-30. This couple was sub-30. This couple was right around early 30s. Look at these songs. September's on there, Dancing Queen's on there, um, Oh, What a Night's on there. Whatever. Like these songs were, they weren't even born when these came out. They were 20, 30 years, predates these kids. Yeah. And these are their lists that they made. Like, how can you not feel comfortable playing the songs that they're picking that transcend all generations? The Motown stuff or whatever. I don't I don't know how Norway operates in terms of musical history, but I would just show them the history and go, these are created by our couples. So you have to feel comfortable jumping out of you know, 2000 to present day or whatever, right? Since these couples were around. Like that alone would be my social proof or my proof to go, hey man, these are the songs that work, these are the songs that they picked, and they transcend all generation.

SPEAKER_06

The other thing I would say too is like if you can't take him on a gig with you, that's when that 360 camera or any of that that's there. It's kind of like watching even just the recording of the show. Yeah, but if you see the crowd reaction and it's going well, yeah, it's like watching game tape. Yeah. You can see back and go like, look, this is the moment now. As the owner of the business and as the person who's kind of teaching this other DJ, it's gonna be on you to pull those clips, find the ones where it like it makes your point for you, yeah. And show, like, look at this reaction. I mean, um, the other night, what was oh, it was the one I just saw I played on another episode, but it was that Chain Smoker song, um, the Roses Roses. I hadn't played that in a while. Yeah, me neither. And I didn't think like because it's kind of like a mellow vibe to it. And then when I saw it work, I was like, oh, why am I not playing this more regularly? What an idiot. And it was just something I remembered now. I'm like, okay, now I've seen it work. Now let's see if it works twice at another event. Yeah. Where it's similar makeup or whatever. Right. And then it may stick around for a year. Yeah. Right. You never know. Right. Good stuff, man. Good stuff.

New Studio Tease And Sign Off

SPEAKER_06

Well, thanks, DJ Event Planner. Thanks to the studio. What are we you set tuxedos on fire? We can't set this place on fire. I'm guessing not. We don't want you to.

SPEAKER_05

I don't even want to take I I think the wood paneling stays here. I because if we take it down, then I then the wall's damaged. Right. And I got to get a painter to come in and fix it. Right. Uh no sign in the background at the new studio, no exposed bulbs. I'm excited. New look. Let's go. New studio. We'll see y'all on the next episode in a brand new studio wearing suits or butt naked. Thanks for watching. Later.